Men’s suits have been part of the typical consumer basket since 1947 – but now they’re out. What’s in? Sports bras, meat-free sausages and pet collars. It’s a fascinating insight into how our spending habits have changed.

Do you know who your start-up’s ideal customer should be? We’ll work with you to define your customer audience and how it impacts your business strategy.

Despite what many business owners think, price isn’t the no. 1 factor in customer decision making, particularly in service businesses. Build a strong relationship, be accessible, be proactive, and price becomes less relevant.

Online shopping is hitting new records, growing dramatically, and gaining new users. Is your business getting its slice of the online pie or do you need to invest more in your online presence?

Engaging with customers is always important and in the current environment, online interaction with customers has become exponentially relevant. Getting reviews can be highly valuable but sometimes they might not be as they seem.

When you tell the right stories, you create an awareness of more than just your products and services. You bring people inside your brand and tell them what it’s like to be a customer.

Are you using video marketing for your business? YouTube is the place to be. We’ve outlined six key ways to get your video marketing up and running on the YouTube channel.

Are you a small business without access to a full marketing and design team? Here are 6 marketing, graphics and design tools for your small business.

Did you know that LinkedIn offers far more than just job hunting? The marketing features of LinkedIn can enhance your online presence.

Have you explored using video to boost your marketing? Here’s why video is fast becoming the most popular channel for marketing messaging.
 

It’s essential to build a relationship with customers and provide value before you extract value. From Russell Brunson’s Dotcom Secrets, the Value Ladder shows that the stronger the relationship between you and your customer, the more they’ll spend.

Whether you’re a small sole trader, a freelance influencer, or a well-established business brand, there’s considerable value to having a meaningful presence on Instagram.

With an estimated 130 trillion webpages identified by Google, how do you get a look in? Search engine optimisation (SEO) is all about providing internet users with the best experience and maximising your ability to be seen.

COVID-19 has fundamentally disrupted global trade to the point there are product shortages starting to play out. You might be surprised at some of these.

To get the best return from your marketing investment, you need to analyse the results. Build marketing metrics into your management reporting, so you can ensure your budget works harder.

Strategic alliances are all about finding the common ground. If you share the same customer audience and create a complementary way of meeting their needs, you can significantly expand your target market.

Did you know it's six times easier and cheaper to sell to existing customers than new ones? What are you doing to delight your customers?

The more you know your customers, the better you can serve their needs, and cookies help you do this in the digital realm by collecting the most useful data about your customers and prospects. So, what are cookies?

Having clean, up-to-date information and data about your customers is a vital part of running your business. But recording, tracking, and accessing this customer information can be tricky if you don’t have the right tools to get the job done.

Do you know how your website is performing, and where online visitors come from? If you are serious about exploring your online analytics, Google has courses that teach you the basics, so you can enhance your online presence.

Ethical marketing is simply the line drawn between moral and immoral advertising to your customers.

When was the last time you made a purchasing decision based on positive customer reviews? Most of us can remember when we decided NOT to buy something based on negative reviews. It works both ways.

Good reviews are gold for your business. You can spend all day telling people how wonderful and great your product or service is, but what they really want is proof.

Content marketing is a key weapon in your company's sales and digital marketing armoury.

With many businesses struggling to achieve pre-Covid sales levels, and the potential for unemployment to spawn a new breed of start-ups, having a customer retention plan has never been more important.

Your website is usually the first place a new customer will go when they are looking for your products and services. Use your homepage to update your customers on how they can continue to buy from you.

Your brand is an integral part of what makes your business unique. So, keeping your brand style consistent across all communications, marketing and online channels is important – and this is where having a brand style guide can become invaluable.

Content marketing is engaging customers and prospects by speaking about what matters to them. It’s not a ‘hard sell’, but genuinely winning their interest with content that is useful and interesting.

Knowing and understanding your customers is key to successful marketing and can give you a profitable advantage. Take some time now to understand your valued customers and you'll be more likely to attract more.

Your small business has a great story to tell. When you are ready to launch your PR make sure you have done the groundwork for your best chance of success. Put your great news on your website’s blog and share it on your social media channels.

Got a plan for your business this year? We’ll help you pin down your goals and create a financial model that delivers the goods – both for the business and your own personal wealth.