Aesthetic Dental

Investment in technology vital to keep at industry forefront

  • Aesthetic Dental

    Aesthetic Dental offers a range of cosmetic dentistry services right here in Hawke's Bay.

When Rob and Tracey took over the established Lyndon Road practice, there was initially just the two of them. Over the years, the practice has expanded significantly and now has three dentists and three qualified dental hygienists.

“The philosophy of our practice is prevention – it’s at the heart of everything we do,” says Rob. “It’s vital to look after your teeth from a young age to prevent dental decay and gum disease, which can cause problems later on.

“Our decision to employ three hygienists is part of that philosophy – it’s a cost effective preventative service for our patients and as a result, we’re doing less drilling than we have done previously! That has to be a good thing.”

Aesthetic Dental is very much a family-based practice, although Rob has a special interest in cosmetic dentistry and implants. “We see anything from a missing single tooth to mouths that are missing a lot of teeth. Basically anything is possible today – we can restore nearly any situation, it really depends on what the client wants. We use titanium implants (the same material used for hips and knees) and insert a small titanium screw where the missing tooth or teeth are. A few months later a crown is placed on top and the client walks out with a new tooth – nobody would know.”

According to Rob, the cosmetic dentistry side of the business is growing “exponentially” and has seen the practice make significant investment in technology. “There is more awareness of what cosmetic dentistry can offer and it can be surprising for people the range of options that are available. And they’re not necessarily as expensive as people may perceive.”

Five years ago Rob and Tracey installed a ‘Cerec’ system – computer CAD technology that allows them to make restorations (crowns, inlays, veneers and bridges) in a single day, cutting down on a patient’s time in the chair.

“The Cerec machine can do it all here. For the patient, this means fewer injections, less drilling and no messy impressions. It’s changed the way we do cosmetic dentistry for the better. No longer do patients need to travel to Auckland or Wellington – we offer everything here in Hastings without the city prices,” explains Rob.

Medical practices run in Rob’s family; his father is a retired Ear Nose and Throat surgeon, while his brother is also a dentist. It was his father, who had enjoyed a long relationship with Moore Stephens Markhams in Wanganui, who recommended the couple meet with Moore Stephens Markhams Hawke’s Bay director Dan Druzianic.

“As soon as we moved to the Bay, we met with Dan. He handled all of the financial matters relating to the transfer of the dental practice we had bought. He runs all of our accounting and financial management and is extremely easy to deal with and to talk to,” says Rob.

Dan’s logical approach and knowledge of the dental industry also was helpful to the couple. “At one stage we were looking at various growth opportunities, but Dan recommended at that time we focus our energies on building our own business. It was the best piece of advice and it has really worked out for us. Our two to five year plan is to grow the business and we will do that with Dan’s help – we really have forged a great relationship with him.”

Published Summer 2014.

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