The Commerce Commission has recently published an open letter to retailers highlighting pricing practices that may breach the law and offering guidance on how to avoid these.
The biggest complaint area received by the Commerce Commission last year concerned pricing, and currently this is a particular area of focus for compliance education and enforcement work.Read more »
In an earlier article we looked at some of the techniques scammers use to harvest valuable information so they can hack your systems. Some of these scams use social engineering techniques to fool business owners and employees into revealing key business data.Read more »
When you start googling to find an online shopping solution to suit your business, the good news is there’s a sea of choice out there: CS-Cart, Shopify, Big Commerce, 3D Cart, PrestaShop, Spiffy Stores, Shopping Cart Elite, Magento and many more.Read more »
The internet is now the number one shopping destination globally, and not surprisingly. For customers, it’s ideal. There’s no need to get in the car and visit ten shops without finding exactly what you want. This way, it’s all in one place and you needn’t battle with other shoppers for the nearest and driest car park.Read more »
We live in a world in which more people are connected than ever before. Smartphones, tablets and laptops are now integral to our everyday lives. How is your business faring in the digital universe? Make sure that your business’ digital footprint is still stepping out even when you’ve closed up and gone home for the day.Read more »
If you are putting a referral plan together, it’s important to look at the longer term rather than the initial cost to set one up. Here’s an example:
Say you decide to give a bottle of wine away to each client that refers someone on to you.Read more »
Every time you touch another person – whether it be by email, through your recruitment process or as a supplier or customer – the brand of your company leaves an impression on them. That could be a good one, a bad one or a neutral one.Read more »
Content marketing is probably something you have heard of but perhaps you’re not really sure where to start. You know it’s supposed to drive sales but surely the ads you put in the local paper and on various websites do that,Read more »
The amount of people wanting the answer to ‘how do you do that’ is growing, with searches using the term ‘how to’ on YouTube increasing 70 percent year on year.
When your customers and prospects look for answers, they will often turn to a device for the answer.Read more »
Many jobs provide absolutely no contact at all with the people that benefit from the work; some medical professionals provide critical diagnoses without ever meeting the patient.
In Israel, a group of radiologists evaluated nearly 100 CT scans without ever seeing the patients.Read more »
Much like cold calling, asking for referrals can seem daunting. However unlike cold calling, referral business usually comes off the back of having done a good job for someone, so you’re already on the front foot. The first step is asking for the referral.Read more »
An emerging trend is both disrupting and creating business. It’s the sharing economy, sometimes referred to as collaborative consumption. Put simply, it gives people the option to hire access where before they could only buy a product.
What’s new, you say? Rental business is well established. However,Read more »
Do you look forward to networking events or would you rather tidy your sock drawer? For some people networking is a lot of fun while for others it’s an ordeal. Yet it’s a given that networking helps you put your business out there and keeps you in touch with leads and new ideas.Read more »
When it comes to working efficiently, everyone has some idea of what works for them and what could work better. As a business owner, you can get stuck and find yourself working harder than anyone else, for longer hours,Read more »
In this article we conclude our series about the value of a client advisory board (CAB) as a tool to evaluate your business performance. As you finalise the planning for your CAB, bear in mind the core reasons behind your decision to host one and what you hope to achieve by doing so.Read more »
Businesses performing well in the current climate recognise the opportunities that lie within the office walls… your key staff! Developing a healthy business culture will prove a valuable investment, helping you to retain, motivate, and propel key team members and your business.Read more »
In spring 2012, we outlined how a client advisory board is a tool to evaluate your business performance. In this second article, we cover steps to make your board truly effective.
Planning the event
So you’re taking the plunge to get an honest view of how your clients see your business. It’s important to plan now to ensure that you (and your clients) get the most out of this important meeting. Consider your clients when deciding on a time and date –Read more »
Every business big or small will undertake projects from time to time. Each project will vary in size and nature, but the keys to success will remain the same.
Objective – before starting any project, it is important to ask the question ‘why’? Why are we doing this? Is it something we need to do? Or perhaps someone told us we need to? Knowing why a project is needed will establish the overall objective and the desired outcome.Read more »
Do you know what your customers think about you? And where they want your business to take them?
In part one of a two-part article, we look at a client advisory board as a tool to evaluate your performance.
Customers are assessing your business every time they buy from you,Read more »
Great testimonials will build a prospective customer’s trust and confidence before they buy. A testimonial is much more than a quote about how ‘really great’ your product or service is – a testimonial needs to state effectively how and why something is great,Read more »
A complaint is an opportunity to turn a disgruntled customer into a loyal customer.
Act FAST, don’t stew over the complaint.
Be a good listener and keep your cool.
Be positive in your response, the tone of your voice or correspondence must always remain fair and professional.Read more »
A commonly held marketing statistic reveals that, on average, businesses spend the majority of their marketing dollar prospecting for new customers rather than nurturing and developing relationships with current customers.
These statistics also tell us that on average it can cost six to seven times more to sell something to a prospect than to sell that same thing to a current customer,Read more »