Prolight Electrical Limited

Alight with possibilities


  • Prolight Electrical - Wellington

    Sam Lienert; passionate about brilliance.

Theatrical lighting has been a passion of Sam Lienert’s since his school days and he’s been able to take that into his business, Prolight Electrical Ltd.

His team regularly works on the lighting displays at Te Papa Museum in Wellington and Prolight has worked as site electricians for two of film-maker Sir Peter Jackson’s world premier after-parties: Lord of the Rings and King Kong.

If you admired the lighting at New Plymouth’s Festival of Lights last year, it was Sam who, contracted to MJF Professional Lighting and Theatre Services, did the on-site electrical work for the spectacular, creative light displays.

“The reason we do that type of work is we are a bit different to the standard companies out there. We are very much a ‘can do’ focused company. We don’t walk away from the more challenging jobs but rather, relish the opportunity to work with customers and find a solution for them.”

That is certainly true of what they do at Te Papa. “Quite often there is complex stuff going on installing exhibitions, but we enjoy that,” says Sam.

Having completed an electrical apprenticeship then worked for a couple of years, Sam established his own business in Johnsonville in 2003. Prolight employs four electricians and Sam’s wife Mel works part-time in administration. The business services Wellington City, the Porirua area, Kapiti Coast, Hutt Valley and Martinborough.

Prolight offers expertise and support in a number of areas including security installation, residential smart wiring, heating, home automation and future-proofing systems plus general electrical for commercial and residential properties.

Sam describes Prolight as being much more customer focused than merely “quoting a job, wiring it and getting paid. We receive a lot of feedback on how focused we are on getting the best end results for our clients,” he says.

Another area that Prolight is venturing into is a home automation system called Dynalite Lighting Control that is beginning to be used more in the residential market. A computerised programme, it allows control for any light in a home.

Trading through the recession has proved a challenge for many businesses and Prolight had its share of challenges too. On the advice of Bruce Stormer at Moore Stephens Markhams Wellington, Sam decided to change to an accounting software programme called Xero.

“It has saved the day,” he says, “and to be honest, if we hadn’t swapped over, I wonder if we’d still be operating. Xero gives us a very good, up-to-date view of our company financials and really opens our eyes to our profit and loss forecasting. This has helped us make a substantial number of changes which, in turn, helped pull us through the struggles of the recession.”

Bruce, who has been Prolight’s client advisor from day one, has been extremely helpful, says Sam. “Moore Stephens Markhams are similar to us in their ‘out of the box’ focus. Rather than just taking our accounts and doing them, we sit down and have regular meetings. I feel there is a genuine interest about where we are at and what we are doing. Bruce gives in-depth advice about different options and directions.”

Thanks to Sam’s desire to willingly take on board Bruce’s advice, Prolight Electrical is now doing well. “Last year was absolutely brilliant – we made it through and are coming out the other side,” says Sam.

Published Autumn 2014.




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